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7 letter-spacing fails that turned brands into memes

How letter-spacing turn brands into memes

What makes a good designer? A good designer is aware of the typographic rules and design principles. It’s more than just creating pretty visuals. Graphic design is a craft where professionals create visual content to communicate “clear” messages. Qualitative work is easily distinguishable by looking at the details. Here are 7 examples of overlooked details in typography. More specific, “kerning”, which is the adjustment of space between individual letters.


Is this legal?



This might be a surprising visit.



Ok.. this is really bad.



This is why Kerning is important.



Space Bar, You Had One Job



Great shrooms, awful kerning.






This is awkward..



Remember, designers give mega fucks about kerning.


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