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7 letter-spacing fails that turned brands into memes

How letter-spacing turn brands into memes


What makes a good designer? A good designer is aware of the typographic rules and design principles. It’s more than just creating pretty visuals. Graphic design is a craft where professionals create visual content to communicate “clear” messages. Qualitative work is easily distinguishable by looking at the details. Here are 7 examples of overlooked details in typography. More specific, “kerning”, which is the adjustment of space between individual letters.

#1

Is this legal?

1.jpg



#2

This might be a surprising visit.

2.png



#3

Ok.. this is really bad.

3.png



#4

This is why Kerning is important.

4.jpeg



#5

Space Bar, You Had One Job

5.png



#6

Great shrooms, awful kerning.

6.png



#7

Kinky.

7.png



#8

This is awkward..

8.png



#9

Remember, designers give mega fucks about kerning.

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